Role Model Event at Swindon Academy

About the Business Leaders

These business leaders have been chosen because their companies are growing quickly.

About the teacher and students

The event was created by Jane Steenstra for 25 students at Swindon Academy aged Age 15 - 15.

Event description

Real and relevant input to BTEC Business Studies Course. How Branding works in practice.

Topic: Branding & their methods/techniques
Short talk (no more than 35 minutes) regarding branding used in their company and how it adds value. Add the impact of the branding (figures would be nice – how do they know it works?).
What effective branding methods and techniques do they use in their business i.e. logos, straplines, celebrity endorsements etc.

Students will ask prepared questions to ask the guest speaker – we could give the speaker a warning of the questions before if they would prefer.