Role Model Event at Capital City College Group

About the Business Leaders

These business leaders have been chosen because their companies are growing quickly. Combined they employ 602+ people.

About the teacher and students

The event was created by Wendy Breakell for 25 students at Capital City College Group aged Age 17 - 18.

Event description

Business Challenge - Healthy Drink branding project

Our business students are working on a project whereby they have to create the branding for a new Healthy Drink. It would be a real challenge for them to pitch their business concept to you and then hear your feedback and decide which group deserves to win.

10 groups are working on this project. We will shortlist and pick the 3 best groups.

Our business students Level 2 are working on a unit called 'The role of marketing' and would really appreciate to get some insights from experts working in the industry to connect what they learned with practical knowledge.

14.30: Arrival in the Enterprise HUB + introduce the panelists to students
14.45: 1st group pitching
15.00: 2nd group pitching
15.15: 3rd group pitching
Break (during which you will decide which group wins)
15.30: Feedback + Share insights and tips. Announcement of the winners.
16.00: End

Enterprise Project Coordinator: Emilie Delavoix
Business Lecturer: Kassim Jabar
Students: Business Level 2

Unit 5: Work with others in a business environment

Project Task: Develop a new brand of Healthy drinks. You will need to create an advertising campaign and product pitch. You will need to create an advertising campaign and product pitch. You must create a brand logo with a strap line, poster, video advertisement and a printed assembled packaging of your brand. The best concept wins.

When you are presenting your concept (pitch), you must bring along with you a printed copy of your poster, your assembled packaging and incorporate your video advertisement within the presentation.